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agribisnis Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Sayur Hidroponik di Kabupaten Lima Puluh Kota

Generally vegetable plants are cultivated conventionally, but with the development of knowledge, they finally began to be cultivated with hydroponic technology. One of the efforts to develop a hydroponic business is in terms of marketing by using a marketing tool known as the marketing mix which has a role that has an impact on the quantity of sales and future development of the hydroponic business. The purpose of this study is to identify the variables of the marketing mix that have a simultaneous, partial and dominant effect on the purchase of hydroponic vegetables in Lima Puluh Kota Regency. The research method used is a quantitative method. The method of data collection is by using a closed questionnaire, in which the answers have been provided by. The number of respondents as many as 90 people with purposive sampling method or in accordance with certain criteria. The data analysis technique used is validity test, reliability test, classical assumption test, multiple regression analysis, coefficient of determination, simultaneous test and partial test. The results of the data that have been processed indicate that the research variables that have no effect on consumer purchasing decisions are the promotion variable (X3) and the place/distribution variable (X4). The variable obtained an increase in the significance value of 0.121 and the place/distribution variable of 0.170. The variables that have an effect are the product variable (X1) and the price variable (X2) because each has a significance value of 0.000 and is also the most dominantly influential variable. Keywords: Hydroponic vegetables, Marketing mix, consumer purchasing decisions

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The Comparison Between Palm Oil Processing Productivity in PTPN V PKS Tandun and PT.Hutahaean


 Perkebunan Nusantara V (PTPN V) Tandun and PT. Hutahaean are agricultural companies that have Palm Oil Mill (PKS) with same capacity of 45 tons / hour.PKS Tandun processes FFB that produced from PTPN V’s own plantation with an area of ​​7314.92 hectares. Meanwhile PKS Hutahaean also has its own plantation with an area of ​​4614 hectares that processes not only its own FFB but also from the local community plantations.The Differences in FFB supply, processing hours, and the use of other inputs have resulted in differences of the palm oil and palm kernel production.This made differences in PTPN V productivity This study aims to analyze the productivity of palm oil processing and to analyze the superior productivity of palm oil processing between PTPN V PKS Tandun and PT. Hutahaean.The productivity analysis technique uses the Marvin E. Mundel method by measuring partially and totally the depreciation, material, energy, labor and maintenance inputs from January 2016 to December 2017.The partial productivity measurement shows that PKS Tandun has the highest partial productivity index at energy input, labor and maintenance.However, the measurement of total productivity shows that the highest total productivity index in PKS Hutahaean is better and tends to be higher and more stable. The factor affecting the total productivity index is the application of the palm oil processing management system that has been applied.

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Management of Peatland Fires Based on Local Wisdom for Sago Farmers in Sungai Tohor, Tebing Tinggi Timur District, Meranti Islands Regency

Kebakaran lahan gambut di Desa Sungai Tohor, Kecamatan Tebing Tinggi Timur, Kabupaten Kepulauan Meranti merupakan kejadian pertama kali bagi masyarakat setempat. Kanalisasi di lahan gambut menjadi penyebab utama kekeringan di lahan gambut. Akibat yang ditimbulkan merugikan petani dari aspek perekonomian, kesehatan, serta sosial. Ekosistem gambut juga mengalami kerusakan. Mata pencaharian utama masyarakat Desa Sungai Tohor yaitu sebagai petani sagu. Upaya penanggulangan dilakukan dengan kearifan lokal setempat. Tujuan dari penelitian ini adalah mendeskripsikan karakteristik petani sagu, menganalisis peran kearifan lokal yang masih ada dalam menanggulangi kebakaran lahan gambut serta menganalisis hubungan antara karakteristik individu petani dengan peran kearifan lokal dalam menanggulangi kebakaran lahan gambut. Penelitian ini dilakukan dengan metode pengambilan sampel menggunakan snowball sampling untuk mencari petani yang sesuai dengan kriteria yang telah ditentukan dengan metode purposive sampling dan alat analisis skala likert, analisis deskriptif, dan analisisi rank spearman.  Hasil penelitian ini mendeskripsikan bahwa umur petani umumnya berada pada usia produktif dan berpendidikan, memiliki pendapatan yang tinggi, memiliki luas lahan 5-10 Ha dengan status kempemilikan pribadi dan jarak lokasi lahan 1-3 km dengan pemukiman. Sedangkan  instruktur pelatih atau penyuluh, dukungan tokoh masyarakat, peranan kelompok, media informasi dan komunikasi serta dukungan pemerintah termasuk kategori sedang. Upaya penanggulangan kebakaran lahan gambut teridentifikasi pada kegiatan pengetahuan lokal, aspek nilai lokal, keterampilan lokal, sumber daya lokal, dan mekaniasme pengambilan keputusan lokal.  Karakteristik petani yang memiliki hubungan dengan peran kearifan lokal yaitu umur, tingkat pendidikan, pendapatan, instruktur pelatih atau penyuluh, dukungan tokoh masyarakat, media informasi dan komunikasi serta dukungan pemerintah.

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IDENTIFICATION OF SOCIAL CAPITAL AND INTELLECTUAL CAPITAL IN DEVELOPMENTSBUMDES IN EMPANG PANDAN VILLAGE KOTO GASIB DISTRICT SIAK REGENCY

The role of social capital and intellectual capital towards the development of BUMDes in village socio economic development is an essential element that must and needs to be developed in order to spur village economic growth. Research aims : 1) Identify the social capital of BUMDesa Pandan Makmur officers, 2) Identify the intellectual capital of BUMDesa Pandan Makmur officers, 3) Identify the performance of BUMDesa Pandan Makmur officers, and 4) analyze the relationship of social capital and intellectual capital to the performance of BUMDesa Pandan Makmur officers. This research was conducted in BUMDesa Pandan Makmur in Empang Pandan Village, Koto Gasib District, Siak Regency. Social capital, intellectual capital performance of officers are measured using likert scale analysis. Qualitative descriptive analysis is used to describe the relationship of social capital and intellectual capital to officers performance. The results showed that the social capital of BUMDesa officer was formed by commitment followed by mutual respect, mutual help, values, norms, trust and participation. The intellectual capital of BUMDesa officer is formed by relational capital, structural capitan and human capital. BUMDesa employee performance is formed by work efficiency, work behavior and work effectiveness. The relationship between social capital and intellectual capital has a connection with the performance of BUMDesa employees. In terms of the development of BUMDesa Pandan Makmur for the future pay more attention to the improvement of human capital by increasing the potential of human resources or officers of BUMDesa Pandan Makmur.

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